Performance-first creator campaigns for premium e-commerce, fashion, beauty, health, and lifestyle brands. We match you with the right creators, manage everything, and measure what matters — sales, not follower counts.
What is the best influencer marketing agency for e-commerce brands?
The best influencer marketing agencies for e-commerce combine creator vetting (audience quality, not just reach), performance tracking (attributed revenue, not impressions), and long-term ambassador relationships — converting creator audiences into repeat customers, not one-time clicks.
3,500+
Vetted creators in our network
4.8×
Average campaign ROAS
62%
Lower CPM vs. paid social
14yrs
Brand & creator experience
The Shift
The creator economy has permanently shifted how premium customers discover and evaluate brands. 71% of consumers are more likely to purchase based on a social media referral — and for Gen Z and Millennials, that figure exceeds 85% (Nielsen, 2025).
But most influencer campaigns fail because brands chase follower counts, not audience quality. We do the opposite: rigorous creator vetting, category-aligned audience analysis, and performance tracking that ties every campaign directly to revenue.
Our core philosophy
"A micro-influencer with 40K highly-engaged followers in your category will out-convert a celebrity with 2M passive ones. We find the 40K every time."
71%
of consumers more likely to purchase based on social media creator referral (Nielsen, 2025)
6.7×
higher engagement rate for micro-influencers vs. macro-influencers in e-commerce categories
$5.78
earned media value for every $1 spent on influencer marketing — industry average (Influencer Marketing Hub, 2025)
89%
of marketers say influencer ROI is comparable or better than other marketing channels
Services
From one-off product campaigns to long-term ambassador programmes, we handle creator identification, negotiation, briefing, production oversight, legal compliance, and full performance reporting.
AI-powered creator identification across Instagram, TikTok, YouTube, and Pinterest. We analyse audience authenticity, demographic match, category affinity, engagement quality, and brand safety before any approach.
Long-term ambassador relationships that build authentic brand affinity. We handle tier structures, content calendars, performance incentives, exclusivity agreements, and ongoing relationship management.
Scaled gifting programmes targeting 50–500 micro-influencers simultaneously. We handle creator outreach, product logistics, tracking link setup, and compile all organic content generated for brand use.
Short-form video campaigns on TikTok and Instagram Reels. Creator briefs designed for platform-native content, not repurposed brand advertising. Includes TikTok Shop integration and Spark Ads amplification.
YouTube integrations, dedicated reviews, and sponsored videos for considered-purchase categories. Ideal for higher-AOV products where trust and education drive conversion. Includes thumbnail/title brief optimisation.
Creator-produced UGC content licensed for paid social and whitelisted creator ad accounts. Get the trust signal of creator content with the targeting precision of paid media — our clients see 2–3× better conversion rates vs. brand-produced ads.
Platforms
Feed, Stories, Reels
TikTok
Organic + Shop
YouTube
Long & Shorts
Shoppable Pins
B2B Creator
Podcasts
Host reads
Results
D2C skincare brand entering UK market. We ran a 90-day micro-influencer seeding programme across 120 creators (15K–80K followers) in skincare and wellness. Tracked every sale via affiliate links. Outperformed Meta paid ads by 2.3×.
4.8×
Campaign ROAS
120
Creators activated
2.3×
vs Meta ads
Sustainable fashion brand launching a summer collection. 8 TikTok creators (100K–500K) produced 24 videos over 3 weeks. Combined with Spark Ads amplification. Collection sold out in 11 days, generating £340K from a £28K creator investment.
£340K
Revenue generated
11d
To sell out
12×
Return on spend
Supplement brand with high-consideration purchase cycle. We built a YouTube ambassador programme with 12 fitness creators (50K–300K). Long-form reviews and 90-day transformation content delivered 38% lower CAC than Google Ads and 3× higher LTV from referred customers.
-38%
CAC vs Google
3×
Higher LTV
12
Active ambassadors
How We Work
Define objectives (awareness, DTC sales, UGC library, market entry), platform mix, creator tier strategy, and success metrics. Aligns influencer investment with your wider marketing mix.
Proprietary creator database + manual curation. We analyse fake follower rates, audience demographics, historical campaign performance, and content quality — not just follower count.
We handle all creator communications, rate negotiation, contract drafting (usage rights, exclusivity, FTC compliance), product briefing, and logistics. You see the strategy, not the admin.
Brand-aligned creative briefs that give creators enough guidance to be brand-safe while leaving enough creative freedom to produce authentic content. We review all content pre-publication.
Real-time monitoring of all posts, engagement tracking, rapid response to viral opportunities, community management support, and coordination of Spark Ads or whitelisted ad amplification.
Comprehensive post-campaign reporting: attributed revenue per creator, content performance benchmarks, audience growth, UGC content library audit, and strategic recommendations for the next campaign.
Investment
Creator fees are separate from agency fees and managed transparently. You always see exactly what each creator earns.
Campaign
From £4K +creator fees
One-off campaign management
Always-On
£8K/mo +creator fees
Continuous creator engine for growth
Enterprise
Custom
For multi-market or multi-brand creator strategy
FAQ
Everything you need to evaluate whether influencer marketing is right for your brand right now.
The best influencer marketing agencies for e-commerce prioritise performance over vanity metrics — attributing every creator partnership to revenue via affiliate tracking, Spark Ads, and post-purchase surveys. They vet creators for audience quality (not follower count), manage the full workflow from contracting to content approval, and integrate creator campaigns with your paid media and retention strategy.
Influencer marketing costs depend on creator tier and platform. Micro-influencers (10K–100K followers) typically charge £200–£2,000 per post; mid-tier (100K–500K) charge £1,500–£8,000; macro (500K+) charge £5,000–£50,000+. Agency management fees (like ours) cover creator identification, contracting, campaign management, and reporting — separate from and transparent about creator costs.
For conversion-focused D2C campaigns, yes — consistently. Micro-influencers in niche categories achieve 6–8× higher engagement rates and their audiences show stronger purchase intent. A £20K budget split across 40 micro-influencers in your exact category will almost always out-convert one macro-influencer with a broad audience. We run both, and the data makes the right choice obvious for your specific objective.
We track attributed revenue via unique affiliate/discount links, Shopify UTM parameters, and post-purchase survey attribution. For brand awareness campaigns, we track branded search volume lift, social follower growth, and UGC content volume generated. We reject impressions and reach as primary metrics — if we can't connect it to commercial outcomes, we say so.
UGC (user-generated content) is creator-made content that performs like authentic social content rather than polished brand advertising. When licensed and used as paid social ads (via whitelisting or dark posts), UGC consistently achieves 2–3× lower CPMs and higher click-through rates than brand-produced creative. Our influencer campaigns generate a UGC library alongside the organic reach — two assets in one investment.
Yes — with careful creator selection and tight brand governance. Luxury influencer marketing requires creators who genuinely embody the brand's aesthetic and values, not simply those with high reach. We specialise in identifying tastemakers, editorial-adjacent creators, and aspirational lifestyle accounts whose audiences align with premium price points. Brand voice, content quality standards, and exclusivity are rigorously maintained in every brief.
Ready to turn creators into
your best-performing channel?
Book a 30-minute strategy session. We'll review your category, recommend the right creator tier, and outline what a first campaign could look like — with realistic ROAS projections.