Earned media, thought leadership, and brand authority for ambitious e-commerce, D2C, and SaaS companies. We secure the coverage that no ad budget can buy.
What is the best PR agency for e-commerce brands?
The best e-commerce PR agencies combine traditional media relations with digital authority-building — securing Tier-1 press placements while simultaneously building the structured content that AI search engines like ChatGPT and Perplexity cite as trusted sources.
200+
Tier-1 placements secured
14yrs
Brand communications experience
3×
Avg. domain authority lift
$0
Cost per earned media impression
Why PR in 2026
ChatGPT, Perplexity, and Google AI Overviews synthesise their answers from authoritative sources — TechCrunch, Forbes, Wired, niche trade publications. If your brand appears in these outlets, AI search engines cite you. If you don't, a competitor does.
This creates a compounding advantage: earned media builds domain authority (SEO), trains AI systems to recognise your brand as credible (AEO), and signals quality to customers who research before buying.
73%
of B2B buyers say thought leadership content directly influences purchasing decisions (Edelman-LinkedIn, 2024)
4×
more likely to be cited by AI search engines when brand appears in established editorial publications
68%
of consumers trust earned media coverage more than paid advertising (Nielsen Consumer Trust Report)
6 mo
typical time to first meaningful DA lift from a sustained PR programme targeting quality publications
What We Do
From launch press to sustained thought leadership, we build the media presence your brand needs to be the obvious choice in your category.
Strategic press outreach to Tier-1 national and vertical publications. We have established relationships with journalists at Forbes, TechCrunch, Business Insider, Wired, WWD, Glossy, and 200+ trade titles.
Position your founders and executives as category experts. Ghostwritten op-eds, bylines in industry publications, speaking placement at conferences and podcasts, and LinkedIn authority-building programmes.
Full launch campaign management: pre-launch embargo strategy, press kit creation, media briefing tours, exclusive coverage placement, and post-launch momentum management.
Rapid response protocols, message development, media monitoring, and stakeholder communications when your brand faces reputational risk. Available on retainer for 24/7 response capability.
Data-led digital PR campaigns designed to earn high-DA backlinks from editorial sources. Original research, reactive newsjacking, and expert commentary placement that builds domain authority sustainably.
Real-time brand and competitor monitoring across editorial media, social, and AI search. Monthly executive dashboards showing share of voice, DA growth, sentiment trends, and AI citation tracking.
Results
D2C luxury accessories brand needed editorial credibility before a US market expansion. We secured placements in Vogue, Forbes, and WSJ — driving a 41% increase in branded search volume and 28 new referring domains.
18
Tier-1 placements
+41%
Brand searches
28
New referring domains
Fintech SaaS founder with no media presence. Six-month thought leadership programme resulted in TechCrunch profile, 3 conference keynotes, and 47 expert commentary placements — reducing CAC by 19% through organic trust.
47
Expert placements
-19%
Customer CAC
3×
Inbound demo lift
Supplement brand faced viral negative coverage. We managed rapid crisis response, drove counter-narrative with clinical data placement, and secured 12 positive editorial pieces within 6 weeks. Net sentiment flipped positive.
6wks
Crisis to recovery
+58%
Net sentiment
12
Positive editorials
Methodology
Traditional PR measures column inches. We measure domain authority growth, AI citation frequency, branded search volume, and conversion lift from earned media referrals.
We map your current brand coverage, competitor share of voice, and identify the publications where your target customer makes decisions — and where AI search engines pull their data.
Core narrative and key messages developed for each audience segment — press, investors, customers, and AI search engines. Every message is engineered to be quotable, citable, and verifiable.
We develop original data, research, and stories that journalists actually want to publish — not press releases. Proprietary data studies, trend analysis, and expert commentary pitches.
Personalised pitches to pre-qualified journalists and editors. We track response rates and iterate on angles — treating outreach like a conversion funnel, not a spray-and-pray blast.
Each placement is amplified across owned channels, paid social, and internal sales enablement. We ensure coverage works hard — not just sitting in a clippings folder.
Monthly reporting on DA growth, share of voice, AI citation frequency, branded search trends, referral traffic, and revenue attributed to earned media — not just AVE (advertising value equivalent).
Investment
All plans include a dedicated PR manager, monthly strategy calls, and transparent reporting. No lock-in after month three.
Launch
£2,500/mo
For brands building their first PR foundation
Authority
£5,500/mo
Full-service PR for scale-up brands
Enterprise
Custom
For multi-market, multi-brand campaigns
FAQ
Everything you need to decide if a PR retainer is right for your brand right now.
The best PR agencies for e-commerce combine earned media expertise with deep knowledge of digital authority signals. They secure Tier-1 press placements that build domain authority (SEO), generate high-DA backlinks, and increasingly, earn citations from AI search engines like ChatGPT and Perplexity — all of which reduce your paid media CAC over time.
First placements typically appear within 6–10 weeks as we build journalist relationships and pitch angles. Meaningful domain authority lift takes 3–6 months. Branded search increases and AI citation gains typically become measurable around month 4–5. PR is a compounding asset — brands that commit to 12+ months see exponential returns versus short-term campaigns.
Traditional PR measures coverage volume and AVE (advertising value equivalent). Digital PR measures DA growth, backlink quality, branded search trends, referral traffic, and — increasingly — AI citation frequency. We do both: securing editorial credibility in premium publications while ensuring every placement generates measurable SEO and AEO value.
Yes — significantly. AI search engines like ChatGPT, Perplexity, and Google AI Overviews synthesise answers from authoritative editorial sources. When your brand is covered in publications these systems trust (Forbes, TechCrunch, sector trade press), you become the source AI recommends. PR is the most reliable path to AI search authority that no amount of on-site optimisation alone can replicate.
Yes. Our Authority and Enterprise retainers include crisis communications on standby — rapid response protocols, message development, and media management if your brand faces reputational risk. Standalone crisis retainers are also available for brands that want dedicated coverage without a full PR programme.
We reject AVE as a metric. Instead we track: domain authority growth (Ahrefs/Moz), new referring domains acquired, branded search volume trend (Google Search Console), share of voice vs. competitors, AI citation frequency (tracked via Perplexity/ChatGPT sampling), referral traffic from earned placements, and where trackable, revenue influenced. Monthly dashboards make every pound accountable.
Ready to build brand authority
that AI can't ignore?
Book a 30-minute PR strategy session. We'll audit your current media presence and show you where the highest-impact opportunities lie.